Thursday 25 September 2014

Promise to Provide the Best



The latest trend in creating brands and a brand identity is taking the entire world by storm. In the context of creating a brand identity, Aashirvaad promise ad is taking the entire world by the reins. Although at first the advertisements might seem extremely simple, the complexity of the message that it is sending across- of promises being kept is a testimonial to the promise that the brand makes to its customers- of always providing the best quality atta.

 Even if the Aashirvaad Atta new ad gives the impression that the connection between mother and child has nothing much to do with atta or with rotis, the underlying idea of providing the best, even during the most adverse of situations is the recall the audience takes in their minds. The attention paid to the subtlety with which the brand promise is conveyed is extremely heart rendering mainly because of the connection suggested between mother and child. Taking the viewers back in time to their own childhoods- where they remember the minor joys mothers have given up, these sacrifices are what reassures the audience that just like their mothers’, Aashirvaad Atta as a brand will also forfeit personal gain in order to fulfill its promise made to customers- of quality atta.

3 comments: