Promise to Provide the Best

The latest trend in creating brands and a brand identity is taking the entire world by storm. In the context of creating a brand identity, Aashirvaad promise ad is taking the entire world by the reins. Although at first the advertisements might seem extremely simple, the complexity of the message that it is sending across- of promises being kept is a testimonial to the promise that the brand makes to its customers- of always providing the best quality atta.

 Even if the Aashirvaad Atta new ad gives the impression that the connection between mother and child has nothing much to do with atta or with rotis, the underlying idea of providing the best, even during the most adverse of situations is the recall the audience takes in their minds. The attention paid to the subtlety with which the brand promise is conveyed is extremely heart rendering mainly because of the connection suggested between mother and child. Taking the viewers back in time to their own childhoods- where they remember the minor joys mothers have given up, these sacrifices are what reassures the audience that just like their mothers’, Aashirvaad Atta as a brand will also forfeit personal gain in order to fulfill its promise made to customers- of quality atta.

Aashirwad Atta and Mothers Love

In a world of mature people, innocence still exists in the eyes of little children who embrace hope for a secure world which they create with their parents as pillars of strength. This pure innocence of children can only be reciprocated and protected with the trustworthy aura of a mother and her promise to be there for them. This is what I was reminded of through Aashirvaad Atta on youtube and my heart melted as I could relate to it very well. 

 

This is the kind of promise that aashirwad whole wheat atta offers. It is sourced, packed and delivered hygienically because every relation deserves purity and honesty and this reflects the brands love and respect for its consumers. 

There cannot be consumers who do not appreciate this message that they are trying to convey through this commercial. It is extremely heart-touching and soulful. The way the little girl and the mother part and the determination with which mother waits with, in spite of the rain is very warm. The audience feel the same emotions and get engrossed in the ad, which is the proof of the sincerity the brand successfully conveys. 

ITC Aashirvaad Promise Ad 2014

Touching the hearts of million as a mother of an innocent girl, wets in the rain to keep her promise, Ashirwad Atta launched the ad to once again promise millions of customers that they would continue to keep their promise of purity as it is observed in a mothers emotions.

The little girl in the advertisement sees her mother with hope in her eyes that her mommy will wait outside the school so that the toddler feels secure and comfortable. This is exactly how the customers feel when they consume soft and fresh roti’s made from the well harvested golden wheat. Being one of the  most trusted brands for Indians, it has created a niche in the market with an ever-increasing market share.