ITC Aashirvaad Promise Ad 2014

Touching the hearts of million as a mother of an innocent girl, wets in the rain to keep her promise, Ashirwad Atta launched the ad to once again promise millions of customers that they would continue to keep their promise of purity as it is observed in a mothers emotions.

The little girl in the advertisement sees her mother with hope in her eyes that her mommy will wait outside the school so that the toddler feels secure and comfortable. This is exactly how the customers feel when they consume soft and fresh roti’s made from the well harvested golden wheat. Being one of the  most trusted brands for Indians, it has created a niche in the market with an ever-increasing market share.