The latest trend in creating brands and a brand identity is
taking the entire world by storm. In the context of creating a brand identity, Aashirvaad promise ad is taking the
entire world by the reins. Although at first the advertisements might seem
extremely simple, the complexity of the message that it is sending across- of
promises being kept is a testimonial to the promise that the brand makes to its
customers- of always providing the best quality atta.
Even if the Aashirvaad Atta new ad gives the
impression that the connection between mother and child has nothing much to do
with atta or with rotis, the underlying idea of providing the best, even during
the most adverse of situations is the recall the audience takes in their minds.
The attention paid to the subtlety with which the brand promise is conveyed is
extremely heart rendering mainly because of the connection suggested between
mother and child. Taking the viewers back in time to their own childhoods-
where they remember the minor joys mothers have given up, these sacrifices are
what reassures the audience that just like their mothers’, Aashirvaad Atta as a
brand will also forfeit personal gain in order to fulfill its promise made to
customers- of quality atta.